DSEG understands the business of sport and entertainment - complex and fast moving industries that have become integral parts of the marketing mix of corporations, large and small.

With its global network of industry leaders DSEG is experienced at advising blue chip brands on how to use sport as a conduit to achieving their respective business and marketing objectives.

DSEG is renowned for its sales and negotiation expertise, having sold and placed over $700 million of business since its inception in 2002. Pitching and negotiating major sponsorship, media and other commercial transactions is the foundation of the DSEG business.

It has also earned a reputation as a specialist talent management business representing the media and commercial rights for a niche group of national and international celebrities.

DSEG also has a global reputation for providing commercial advice to the major players in sport. With a particular emphasis on growth strategies, successful outcomes have been created for brands and rights holders. The use of best of breed partners ensures the currency and efficacy of strategic advice; delivering access to best practice commercial models and solutions from around the world.

Its philosophy of embedding itself in the execution of its strategies is a major catalyst for optimising results. It is this holistic ‘Advise/Implement/Manage’ viewpoint that sets it apart from its competitors.

• Brands wanting to optimise existing investments in sport or strategically enter the industry in a way that achieves their objectives
• A niche group of high profile athletes and personalities who recognise and embrace DSEG’s tailored service offerings
• Major rights holders including controlling bodies, leagues, teams, venues and media seeking to optimise existing rights and/or create new inventory and go-to-market strategies

Advise * Implement * Manage