Every DSEG staff member brings a wealth of experience from a diverse range of sports, media and entertainment. Global experience is transformed into local activation by specialists in each of DSEG’s key operating areas. DSEG’s organisational structure ensures that its staff are expertise focused – not territorially driven.

The DSEG team is led by its Chief Executive, James Henderson. James has more than 30 years experience in the sport and entertainment industries including negotiating successful partnership outcomes for many of Australia’s largest brands and rights holders. James has a reputation for exceptional strategic vision, execution and negotiation skills across brands, rights holders and governments.

DSEG’s network has grown significantly by associating with the ‘Best of Breed’ organisations and people in sport, media and entertainment in Australia and globally. Through its association with industry leaders, DSEG has access to real time information that makes a significant difference to its clients. DSEG has strategic alliances that provide complementary skill sets in the areas of digital, communications, brand, design, leveraging, memorabilia, licensing, media, hospitality and events.

DSEG also has direct access to leaders in ancillary services such as finance, accounting, taxation, planning, legal and strategy that work in and understand issues that pertain specifically to sport, media and entertainment.

Experience * Network * Activation